A Mobile App for Your Website: Best Idea Ever
In today’s era, smartphones are filled with mobile apps. On average, smartphone owners use about thirty apps per month. The app categories vary from:
- Social Media
- & Much More
Fifty-seven percent of all digital media usage comes from mobile apps.
Mobile Apps are Popular
The number of apps being used is on the rise. Likewise, the number of apps being created by businesses is on the rise. In fact, there are apps to manage multiple apps on your smartphone. This is the height of app popularity. But why? Why are businesses launching apps? Why are users downloading, installing and using apps? What is the exact reason behind all this popularity? Check out this list of factors behind mobile app popularity:
1 – Easier Living
There are apps for:
- Booking tickets
- Making financial transactions
- Getting information
- Connecting with friends
- Educating your children
- Operating electronics at home
All these things and more have become easier for smartphone users. The latest technology in app development has given users a smarter and simpler way to do things. If users want daily weather updates, they don’t have to search online. They can simply download an app that notifies them about the weather in their location. Say users forget to turn off the air-conditioner before leaving the house; they can do so remotely with an app. If users wish to travel but want to avoid traffic, they can check traffic times and conditions.
2 – Mobile Apps Are Fun
The definition of socializing has changed over the last few decades. Now people barely communicate with each other when waiting for trains, flights, interviews, or sitting somewhere in general. They are occupied on their smartphones. They are either:
- Checking social media updates
- Playing games
- Gaining information
Social media and gaming apps are an essential part of people’s lives, as they are not used just when a person is free. People are addicted to apps and are enjoying them. Businesses are also utilizing this opportunity to connect with potential clients. Mobile applications, in general, provide:
3 – People Are Definitely On Their Phones
The average user checks their mobile phone every eighteen minutes. This is a persistent activity. People don’t look at their phones to call someone four times in an hour. However, they check their phones to read notifications, check updates and play games. All of this happens on an app and is, therefore, another reason to launch an app for your business.
Why Your Business Needs A Mobile App
Nowadays, every industry is utilizing mobile apps from food delivery to healthcare, from banks to e-commerce, from sports channels to the news industry. Mobile apps have proven that they have worth and value in almost all fields. Here’s how a mobile application can help your business too.
1 – Communication & Engagement
In this fast-paced world, people easily move-on from one trend to another. Getting them hooked to your brand is a substantial challenge. Customer acquisition is one task and retention is another. Apps can help you with staying in touch with your existing clients and engaging with them on a regular basis. Push notifications are an example of such a marketing tactic. As mentioned above, people are spending time on their smartphones. If your business’s app is on their phone, then it is easy for you to get their attention and communicate with them frequently.
2 – Smarter Marketing & Branding
Launching an app is a way to stay in touch with your clients. Whenever a business launches an app or adds a new feature to it; it gives them a chance to build a marketing campaign around it. A campaign informing customers about the benefits of using their business app. It enables them to do a successful press release and social media campaign.
If consumers have your app on their phones, they can see your logo every time they check their phone screen. This acts as a brand-reminder and can leave a lasting impact on your customers’ memories. Brand recall is considered a precious asset in any industry. You may also send notifications and messages to keep in touch.
3 – Lead Generation & Higher Conversion
It is simpler to order products and services while sitting on a sofa in your living room. Customers can avoid traffic and save time and effort. Most of the business apps provide the facility of making financial payments via phone itself. Using the data provided by the consumers, you can easily send them relevant deals and information. This can make you more connected to users and your business has higher chances of generating potential leads.
When businesses use data procured via apps efficiently, then they can easily target high intent customers with the right product or deal. This makes it easier for the sales team to convert such leads from potential customers to existing consumers.
4 – Gain Data & Insight
When people download any business app on their phones they are providing personal space for that company. This gives access to the data and allows the company to gain useful information. It is one of the most important aspects of having a business app. Information regarding a consumer can help in enhancing the effectiveness of any marketing or sales strategy. Decision-makers can plan, adjust or execute their strategies and efforts optimally by analyzing the information provided by the app users.
Some of the reasons why organizations are developing, launching and maintaining apps are:
- Efficient marketing
- Higher sales
- Proficient decision-making capabilities
So as you can see, developing a mobile app for your business really is the best idea ever. With such a significant spike in technology and a high demand for improved convenience and lifestyles, you can’t afford to NOT have a mobile app. If you need a hand with your new venture, call Bluestone Apps and we’ll help develop and successfully market your mobile app. With over 23 years of experience, we have your solution. You can reach our local Knoxville team at (615) 209-9680. Simply call or click today!
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