An Impressive Mobile App to the Rescue
Your mobile app says everything about your brand and along with your mobile responsive website must be impressive.
These days your digital presence is just as important for your company as is your conventional presence.
Mobile Apps for Everything
These days most companies have or are considering a mobile app for their business. Even small companies are looking into mobile apps for business. This is especially important if you are in the service industry.
It’s a fact that most people prefer applications to websites, even if the website is completely responsive.
Why People Prefer Mobile Apps
Bluestone Apps explains that 85 percent of users prefer applications to websites. In fact, 57 percent of people prefer shopping on a mobile app as well.
With that being said, if you were to look for the number one reason people prefer apps to websites it would probably be personalization. Everyone loves personalization.
Personalized mobile apps are based on your interests, usage behavior, location and much more. Depending on the app, you can even tailor make it around your hobbies and location.
Also, talk to Bluestone Apps about testing out different experiences when your app is ready to hit the stores.
One of the best things about applications is that your users are allowed to set their preferences from the beginning. This means they are getting customized content immediately.
Mobile App Usage and Customer Service
One of the biggest advantages is customer engagement. A good application tracks and observes client behavior giving customized recommendations and personal updates in real time.
In addition, your downloaders can identify content that is specific to their location.
Mobile apps are the easiest way to keep in touch with your clients in real time. Previously, email was the most popular way to communicate with your customers, but not anymore.
Because of business email abuse, in other words, spam, people have tended to skip anything that looks like a sales pitch.
While you can still use email, if you do it the right way, people prefer communicating via a mobile app.
The less intrusive the better when it comes to communicating with your users. With in-app notifications users get notifications after they open the application. Push notifications happen all the time regardless of what the person is doing on the device.
Mobile Applications like a Mini Computer
Good mobile apps make better use of time as well as tasks are performed quicker on an application. Mobile apps are like a mini computer in that they can take pictures, be used as a map, and make phone calls. Mobile websites can do some of those tasks, but not all.
While responsive websites may have some of those features they won’t have them all, and if they are there you will most probably have to be connected to the internet. It’s also important to note that privacy concerns and technological constraints are still an issue with mobile responsive websites as well.
A Professionally Built Mobile App
Mobile apps have changed the world and yours can to. Send Bluestone Apps a direct message and find out more today.
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