Why it Pays to Have a Landing Page for your Mobile App
When developing a mobile app, it is important to establish a landing page or app-focused website to strengthen your marketing. Why, you ask? Well, because:
- A landing page and web presence serves as the hub for all information about your app.
- It helps in shaping your app’s design identity with its logo, typography, and color palette.
- Define the story of your app in a sentence to help showcase its purpose and core features.
- The landing page should evolve with the app’s development. Gradually reveal more.
- Analyze the hard data on your landing page to refine your marketing messages.
- Use your landing page and social channels to gather emails for user feedback and beta testers.
- Interact with users through the landing page to keep the excitement level up after launch.
A Landing Page is an App Preview
The first thing you want to do after establishing your app’s concept and branding materials is purchase a domain name and create a landing page – make it reflective of your app’s name. This page is going to help give credibility to your app and open the door for potential discovery. Not to mention, a landing page serves as a preview, and it is the primary way that people will learn about your app before it even hits app stores.
Get Feedback and Build up Social Media
As your app’s development progresses, it’s good to share screenshots of what’s in the works. This excites potential users and draws them in. This is the time to start asking for feedback. To promote your app even further, you can create small video promos or even interactive graphs.
In addition to seeking feedback, establishing a presence on social media is a must. Your landing page, if done correctly, should link to any and all social media channels or presence on the web, that you have for your app. Keeping all of this in one location makes it easier for people to locate information on your app. Not to mention, not everybody has a Twitter account; on the other hand, those with a Twitter account may not be connected on Facebook or Instagram. Therefore, by promoting on all major social media platforms, you open doors to those who you may not have been able to reach otherwise.
Spill the Beans and Optimize, Optimize, Optimize
Your app’s website should be released when your app is released. Additionally, with your app being live, you should spill all the details about it, such as:
- Pricing plans
- Press kit
- Links to download in app stores
Discovery outside of app stores is important for your app. By optimizing your landing page, you can increase the amount of people who are able to locate and learn about your app. Remember, it doesn’t matter how good your app is if nobody can find it or knows about its existence. Google Analytics is a great tool you can use to determine which keywords people are using in their Google searches.
A landing page is a critical aspect of your mobile app’s launch. Therefore, by having a landing page created, you make it much easier for people to find your app and learn about it before it launches. App stores are overflowing with apps from all over the world and it’s easy to get lost within it if you don’t stand out. With a landing page, you can’t help but stand out and attract more potential users – not to mention entice them into downloading and keeping your app.
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