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Digital Marketing are You Keeping Up?

Digital marketing has certainly changed over the years with laptops and desktops being overrun by tablets, mobile phones and wearables.

What does that mean? According to Bluestone Apps it means that if you haven’t kept up with the times no one is going to be able to locate your business.

In other words if you haven’t done your due diligence when it comes to digital marketing you will see a loss of profit.

Digital Marketing and the Future

One of the biggest changes to digital marketing was the advent of the mobile app. Since 2011 companies all over the planet have been changing marketing strategies to include one of the most popular digital marketing technologies in the universe, the mobile application.

If you follow this blog, and yes, you should, you will remember that mobile apps are slowly taking over when it comes to the great debate. The great debate is deciding between a mobile responsive website and a mobile app.

Mobile Responsive Website

If you are set on a website and not an app make sure that your website is mobile responsive for digital marketing. Since 2016 Google has been penalizing companies that didn’t go responsive.

Bluestone Apps explains that being mobile responsive means that your website adapts to screen size.

Furthermore, your customers won’t have to pinch and squeeze the screen to read your content. You make think you are responsive but if your entire website isn’t you will lose business.

Of course if you can afford to have both an app and mobile responsive website you want to make sure they are optimized for search engine optimization. This is a must for digital marketing.

Search Engine Optimization

Called SEO for short search engine optimization is used to help you rank higher on the search engines. Search is the way people find you. If you aren’t using SEO they will have a hard time.

Some of the best ways to optimize your content include:

  • Publishing Content on a Regular Basis
  • Publish Authoritative and Relevant Content
  • Use Metadata for Digital Marketing
  • Make Your Site Link Worthy
  • Use Alt Tags
  • Add Pictures

When it comes to SEO new and unique content is at the top of the list. Google and the other search engines love it when businesses add fresh content because it helps people locate what they are looking for.

While you won’t be changing your main pages very often you can add landing pages and/or a blog to create new content. A weekly or bi monthly blog will really help when it comes to search engine optimization.

Digital Marketing in Knoxville

If you would like to learn more about digital marketing, mobile apps or mobile responsive websites call or send a direct message and have a chat with Bluestone Apps today.



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