Does Your Business Need a Mobile App? Yes – And This is Why


Your audience is most likely already on a mobile device – so to keep up with the competitiveness, small and midsize businesses are creating their own platforms.

But do you really need to offer your customers a mobile app? Yes.

Putting your business in the mobile sphere is imperative for success in today’s world. A smartphone is now within public reach and has become a necessity for work and personal life. Apps offers a way for your company to stay connected with your target audience – and here are 5 reasons why.

Stay in Your Customers’ Sight

Having an app will put you on your customers’ radar. Visibility is key, and every time a user opens their phone, your brand will appear on their screen. Users spend a good 90% of mobile internet time in apps – this will only increase as more businesses create their own platforms.

Collect Data

Gathering data on how your audience provides valuable insight on what information your customers are interested in. The knowledge from data can be used in making advancements, finding opportunities and identifying customer demographics.

Enhance Customer Engagements & Experiences

Save time, frustration and energy for your customers and support team. Create another way to connect with you on the application (rather than phone). Customers can easily reach your support team and find answers to their questions. Apps receive several times more engagement than regular websites do.

Create Another Revenue Stream

Monetizing your investment can open a new revenue stream for your business:

  • Charge other companies for in-app advertising
  • Charge your customers for download rights
  • Offer free download rights with pay-to-use features

You can also use your platform to feature sales and promotions, which can drive more business from your customers.

Foster Customer Loyalty

Mobile apps create a better relationship than advertisements. Customers have direct access to your company, which builds a more organic connection than Facebook ads or mass emailing.

Apps offer you and your customers multiple benefits, and change the way your company is perceived among customers. As smartphones become the universal choice of consumers, having a mobile platform will make or break your business. By taking the first step towards mobile branding, your company can be ready for this inevitable app-filled future.

Ready to start on a mobile app for your business? Call (615) 209-9680 or click and get going with Bluestone Apps today!