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Marketing Strategies End of Year Review

The end of the year means it’s time to take a look at your past marketing efforts. When you get the team together to review your online and offline marketing campaigns you’ll be able to determine what strategies worked and which ones didn’t make it to first base.

From all of those videos that barely got a look to your amazing articles that have received star worthy reviews, looking back at what you did helps you in the New Year.

Marketing Tips that Can Help

Be Critical about Your Website

If you are already responsive, but not getting the traffic you would like, even with stellar SEO you may want to consider a mobile app to help with marketing.

Bluestone Apps explains that people are using apps more than responsive mobile websites these days because they are handy and easily available. They also give the user the ability to work offline.

Don’t forget that mobile apps leave a logo on the user’s mobile device home screen. That means you are always in the minds of the users, much more so than a mobile responsive website.

If you already have a responsive site adding a mobile app to your marketing arsenal is the best way to boost your online and offline reputation as well.

Repurpose Your Marketing Content

One of the best ways to get the best advertising bang for your buck is with existing marketing content. That’s right; when you repurpose your content you are becoming unique again. You are also saving money.

Be sure that you alter your content enough so that it is fresh. The last thing you want is for Google to punish you for copyright issues when it’s your own content.

By repurposing old blogs and articles you are showing the web crawlers you have new content on your website.

Another way you can repurpose your marketing content is with video. Your video library provides a wealth of content that is easily repurposed. You can also create compilation video’s or special how to videos using past clips from products and services.

Influence Your Audience

Influencers are excellent in that they get people to pay attention to your business. However, an influencer doesn’t have to cost you a fortune. In fact, you may already have a social media fan or follower or a client who is popular on social media. If that is the case talk to your customers and ask if they would be interested in promoting your business.

Instead of cash incentives, offer your influencers products and services. This helps your marketing budget and your reviews. For instance, if you give your influencer a product he or she is more inclined to talk about it. That makes it a win win for the two of you.

Bluestone Apps for the Best in the Business

When it comes to online and offline marketing you’ll get the answers you want with Bluestone Apps. Call or send a direct message and talk to a team member today.




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